Brand-related and situational influences on demand elasticity
نویسندگان
چکیده
a Consumer Behavior Analysis Research Group, Cardiff University, UK b Cardiff Business School, Cardiff University, Aberconway Building, Colum Drive, Cardiff CF10 3EU, UK c Xiangtan University, China d Instituto de Psicologia, Universidade de Brasılia, Campus Universita ́rio–Asa Norte, Brasılia, DF 70910–900, Brazil e Durham Business School, Durham University, UK f Durham Business School, Mill Hill Lane, Durham DH1 3PN, UK
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